This is the first chapter of a three-part series tracing how procurement will need to change by 2050: from the physical constraints reshaping the world, to the instability and technology disrupting it, to what this means for the function itself.

Chapter 1: Modern Economy. The End of Abundance

Introduction

For half a century, the function was trained to find the cheapest supplier. By 2050, they will have to answer different questions: Will the plant have enough water, energy, and computing power? Will it have access to critical materials? Will the supply chain withstand the next crisis?

For fifty years, the procurement system operated in an economy of relative abundance, so price was the primary criterion. This model is gradually collapsing: water, energy, minerals, computing resources, and data are becoming interconnected. A shortage of one affects the others. The world is shifting toward an economy of interconnected constraints, in which resources can no longer be optimized in isolation.

In the 20th century, the question was: “How can I get the best price?” By 2050, the question will be: “What kind of system should I build to create value regardless of what is happening in the world?”

Predictions over such a long period almost never come true 100 percent. They tend to overestimate the pace of change and underestimate how organizations themselves change. The purpose of this article is not to predict exactly what 2050 will look like, but to point out the direction for which organizations should prepare.

Part I. How the World Will Change

By 2050, about 68% of the world’s population will live in cities. This represents an increase of 2.2–2.5 billion people, mainly in Asia and Africa, since Europe is already a highly urbanized region.

According to the Institute for Economics and Peace, by 2050, up to 1.2 billion people may be forced to relocate due to resource scarcity and vulnerability to natural disasters. The number of megacities may actually decline, and cities will cease to be merely places to live. They will transform into a single functional unit, and the denser the population, the more closely intertwined the life-support systems will be; a local failure will bring the entire city to a standstill.

The global demographic landscape is also changing. The number of people over 60 will reach 2.1 billion, and the population aged 80 and older will triple to nearly 426 million, leading to increased demand for healthcare and elder care. The working-age population is shrinking.

According to PwC’s scenarios, by mid-century, China and India will surpass the U.S. in GDP, forming new centers of production, consumption, and logistics.

Part II. The Age of Constraints

Water

By 2050, more than 5 billion people could face water shortages for at least one month a year, compared to 3.6 billion today. As early as 2030, global demand for water could exceed sustainable supply by 40 percent.

The most vulnerable regions are the Middle East, North Africa, and South Asia. Disputes over the Nile, Indus, Tigris, and Euphrates are already turning water into a matter of national security.

The melting of Himalayan glaciers is currently increasing river flow, but this will eventually decline, while climate change is exacerbating the swings between droughts and floods. Desalination remains an expensive and energy-intensive solution, although it is becoming cheaper faster than was predicted 10 years ago. Even if costs decline by 2050 thanks to cheap renewable energy, demand will grow faster.

The water crisis is becoming increasingly intertwined with the energy crisis: power plants need water for cooling, and desalination requires electricity. During the 2021 drought in Taiwan, water for semiconductor production was delivered by truck, diverting it from agriculture, while the water shortage simultaneously reduced hydroelectric power generation and exacerbated power outages.

Minerals and Rare Earth Elements

The transition to a low-carbon economy is driving an increase in demand for critical minerals. According to the latest IEA report (2026), under the current baseline scenario, demand for lithium will more than triple by 2040, while demand for nickel, graphite, and rare earth elements will grow by 50–90%. One possible solution is deep-sea mining: the National Oceanic and Atmospheric Administration (NOAA) has already approved an application to explore the Clarion-Clipperton Zone in the Pacific Ocean, where the developer estimates there are about one billion metric tons of polymetallic nodules.

However, the main risk lies not in mining: China controls approximately 85–90% of the world’s rare-earth processing capacity and about 90% of rare-earth magnet production. Local production is developing in Australia, the U.S., and the EU, but building plants of this scale takes years, and dependence on China will persist for the foreseeable future.

Competition among countries is shifting from a struggle for deposits to a struggle for control over processing and logistics.

Energy

Global demand for electricity will grow by an average of 3.6% per year between 2026 and 2030, which is 50% faster than in the past decade. Electric vehicles, air conditioning, and industry are the main contributors, but computing is the fastest-growing sector. Global energy consumption by data centers will double by 2030, reaching about 945 TWh. Power generation is growing, but grids and power plants are being built more slowly than necessary.

Ultimately, the constraints on AI development will shift from model design to energy and infrastructure, even though the efficiency of chips and algorithms is increasing very rapidly, and historically, the energy consumption of computations per operation has been falling exponentially.

Regions with cold climates and cheap energy have an advantage when it comes to hosting digital infrastructure. China is relocating data centers to Inner Mongolia; US interest in Alaska is growing; Russia already has seven data centers in the north; and Iceland is the region’s largest player thanks to geothermal energy. The Scandinavian countries are “exporting” cheap energy packaged as computing services, while Greenland and Canada are just beginning to follow this path.

The End of Cheap Resources

Humanity is consuming renewable resources faster than the planet can replenish them. According to WEF estimates, approximately $44 trillion of the global economy—more than half of global GDP—depends on ecosystem services.

The consequences are already affecting supply chains: countries are restricting exports of food and fertilizers, sand shortages are leading to bans and illegal mining, and droughts are disrupting logistics. In 2022, ships on the Rhine were operating at a quarter of their usual capacity due to drought, and in 2023, the Panama Canal reduced the number of ship transits by nearly a third.

The response is twofold. 1) Adaptation: restructuring logistics routes and investing in climate risk forecasting. 2) Technology: synthetic biology and algorithmic materials design are seeking alternatives to scarce raw materials.

There is also an opposing viewpoint. Historically, it is price signals of scarcity that drive innovation. It is possible that increased efficiency will reduce the economy’s material consumption faster than demand grows. In this case, resource scarcity will diminish over time rather than intensify. Deep-sea mining, recycling, synthetic alternatives, and orbital resources could radically change the landscape.

Continued Next Month in Part 2: “Instability, Intelligence, and the New Architecture of Production.”