Royston Phua

Senior Advisor – Vertical Marketing Strategy – Asia Pacific Supply Chains
Zebra Technologies Asia Pacific

Royston is currently the Vertical Practice Lead for Asia Pacific Supply Chains with Zebra Technologies, having joined in July 2019 where he is responsible for collaborating with businesses with dynamic and complex supply chains to identify supply chain digitization opportunities that promote visibility, transparency, accountability, and resultant savings. This can involve Zebra’s award-winning innovative technologies in the field of Edge Computing solutions that consists of Zebra products, software, services, analytics, and solutions – interacting with the various components within the supply chain that enable these businesses to gain actionable visibility to sense what is happening; analyze or anticipate the outcome and make best action decisions in real-time for sustainable and high-performance operations.

Royston has been in the Logistics and Supply Chain industry for nearly two decades in a variety of roles with regional responsibilities that has enabled him to appreciate the importance of businesses having robust and agile supply chains along with efficient logistics operations that would contribute significantly to a business’ success story. This is increasingly evident in today’s world where customers are more knowledgeable, demand more from products and services; and consider their overall experiences as a pre-condition for loyalty retention.

Royston is a practicing advocate for supply chain operating excellence based on his past experiences with leading global 3rd party logistics integrators; having first started in a regional warehousing and distribution operating environment before progressing to a solution design and implementation role prior to assuming commercial roles with customers in the Aerospace, Healthcare, Retail and Technology sectors. Prior to joining Zebra, he was an APAC regional business development and solutions specialist for a North American software company that specialized in transportation management execution solutions.

Royston holds a Master of Business Administration degree with a specialization in Logistics from Northumbria University’s Newcastle Business School in the UK and is domiciled in Singapore.

Royston Phua will be appearing in the following sessions: