Panmeline Liew

Panmeline Liew

e-Commerce City Operations Leader
Decathlon SG

Panmeline is the City E-Commerce Operations Leader for Decathlon Singapore, a leading omnichannel sports retailer focusing on mainly 3 elements –  People, Products & Prices. These elements all come down to our motto, which has been the same since 1976 and is with us throughout the DNA of the company and is present in every office, factory, warehouse or store which we operate. That being, “we sustainably make the pleasure and benefits of sports accessible to the many”

In her role, she drives the Vision and Mission of E-commerce Operations in Decathlon Singapore. Availability, best experience and the different delivery promises are just one of the few topics that she takes lead in.


Panmeline Liew will be appearing in the following sessions:

PANEL: Innovation in Last Mile & Beyond
LogiSYM Asia-Pacific 2022: Asia Pacific Day 2 - 25 May 2022, 11:15–12:00, Interactive Panel Discussion

Synopsis Given the rising complexity of last-mile deliveries, efficiency in last-mile logistics operations has gained a heightened level of importance…

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