Brad Welsman

Brad Welsman

Brad Welsman

Managing Director
Schaefer Systems International Pty Ltd

Brad Welsman is the Managing Director of SSI SCHAEFER Australia and New Zealand.

Brad has spent the last 27 years managing the design and implementation of integrated materials handling systems and paperless picking technologies and has over 40 years’ experience in automated systems.

His roles include 15 years managing systems design and logistics software development for the Australian and Asia Pacific markets and 3 years in Europe overseeing global product development, innovation and market sector solutions.

Brad has headed up SSI SCHAEFER’s operation in Australia/New Zealand for the last 10 years and has been responsible for significant business growth with the design and implementation of over 25 automated systems in Australia.  These include goods-to-person picking solutions, high bay warehouses and robotic palletising systems across multiple market sectors such as healthcare and cosmetics, automotive, food and beverage, fashion, grocery and e-commerce.

Brad is passionate about helping companies improve the operational efficiency of their distribution centres with innovative and flexible order fulfilment solutions that meet both their current and future business needs, and especially the challenges posed by rapidly growing online channels.


Brad Welsman will be appearing in the following sessions:

How to Effectively Fulfil Online Orders with Store Orders
LogiSYM Asia-Pacific 2021: Singapore Day 1 - 19 May 2021, 14:00–14:30, Presentation

The recent acceleration in online retail has left many asking how to get the most out of omni-channel. Understanding the differences between online an…

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