KEYNOTE PRESENTATION: Co-creation of Digital Solutions for Better Adapted Supply Chain Management Solutions

KEYNOTE PRESENTATION: Co-creation of Digital Solutions for Better Adapted Supply Chain Management Solutions

Day: LogiSYM Cold Chain 2024 - Day 2, 17 May
Start Time: 10:30
End Time: 11:00
Format: Showcase


SYNOPSIS

Many technological solutions in supply chain management fall short of expectations. This can cost significant amounts of money and can be fatal in temperature controlled operations. Co-creation can help to better meet the operational requirements and ensure constant adjustment to changing environments. Buy-in and adoption usually increases in such scenarios. The case study about the emergence, launch, and development of the virtual watch tower (VWT) initiative can demonstrate the implications and power of co-creation. This presentation will demonstrate that co-creation is not a means to an end but has value in its own right as part of the solution.

SPEAKERS & PANELISTS

Speakers and panelists for this session are as follows:

Wolfgang Lehmacher – Operating Partner, Anchor Group SA
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