Speakers

Speaker profile

Muhammad Asyraf bin Shariffuddin

Head of Operations · Prifaria Sdn Bhd

Biography

Muhammad Asyraf is the Head of Operations at Prifaria Sdn. Bhd., leading petroleum transportation operations across Malaysia. With extensive experience in fleet management, HSSE, compliance, and operational

excellence, he is passionate about delivering safe, reliable, and efficient logistics while driving continuous improvement. Currently pursuing a Master’s in Maritime Operations and Management, Asyraf enjoys sharing

practical insights on how operational excellence and strategic planning strengthen resilient supply chains.