Customer Development & Shopper Marketing Director, member of global commercial leadership at Royal FrieslandCampina, with more than 22 years of shopper marketing, commercial management, traditional trade, modern trade and trade/ shopper marketing, digital sales transformation experience managing the business in Vietnam, ASEAN countries and global markets. His expertise ranges from traditional & digital Route-to-market, digital transformation, channel management, commercial marketing, commercial and sales management to the board of Director. He has great experience in both traditional & digital RTM (route-to-market) strategies from design to in-market implementation at country-specific, regional, global level and commercial leadership in leading the entire commercial team to develop the winning integrated commercial strategy & “bring it to life”.
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