Shashwat is the VP of Global Performance Marketing at Locus. Locus is a leading B2B SaaS platform solving last-mile delivery problems for fast-growing companies in E-commerce, Retail, B2B distribution, 3PL, and CEP segment. Locus is a Series C funded privately held enterprise backed by institutional investors like GIC, Qualcomm Ventures, Blume Ventures, Falcon Edge, and Exfinity among others.
At Locus, Shashwat is responsible to build the best in class, data-driven ABM programs, expand the portfolio of the digital marketing tech stack, drive inbound acquisition, and strategically scale the performance marketing engine and engage with industry analysts. Shashwat has versatile experience of over 20 years in Happay (acquired by Cred), Seclore, HCL, Airtel Business, Reliance & Wunderman. In the last five years at Leadership and Strategic Marketing Advisory positions with B2B Fintech and Cybersecurity SaaS start-ups, Shashwat has helped scale their businesses.