Cliff helps boost customer acquisition and product usage through behavioural science, data, and technology as CEO at BS Works, and runs an intelligent lighting firm. Cliff sold his software company to investors in 2007. He is Board Director at the Philippines’ largest payment aggregator, was Senior Partner at an AI consulting firm, and Board Director at a software company until its 2021 acquisition. He authored the book Sh*tty Places & Selfish People, has an MBA and a Master’s in Philosophy, and is completing his dissertation for an Executive Masters in Behavioural Science at the London School of Economics.
Biography