A strategic and results-driven leader, she has extensive experience and strong market knowledge across diverse sectors, including personal safety, road safety, transportation, energy (oil & gas lifting and productivity), renewable energy, electrical market, building & construction, OEM/industrial, aftermarket, consumer products, and medical devices.
She currently serves as Head of Government Affairs and Market for Indonesia and Malaysia, with deep expertise in government affairs, regulatory compliance, and market strategy within multinational environments. She is highly skilled in navigating complex regulatory landscapes, building trusted relationships with policymakers and key stakeholders, and driving business growth through market insights, end-to-end public policy advocacy, and effective stakeholder engagement.
As Business Director, she held full P&L accountability, leading business groups to achieve sustainable growth, organizational transformation, and market expansion while strengthening operational excellence and commercial discipline. She has a proven track record in risk mitigation, identifying strategic opportunities, and aligning public policy with corporate objectives in dynamic and evolving markets.
Her earlier roles include Country Technical and R&D Head, where she led technical services, application development, product design and development, and strategic planning across critical sectors such as transportation, infrastructure, construction, and energy. She spearheaded innovation initiatives that advanced business impact, enhanced customer value, and strengthened the company’s technical leadership. With a strong foundation in Chemical Engineering and Industrial Chemistry, her expertise spans product development and commercialization, product safety, environmental compliance, and sustainability.
She has actively contributed to the development of national safety standards and the enhancement of contractor safety management systems, reinforcing a long-standing commitment to safety, sustainability, and operational excellence. She is proficient in English (speaking and writing) and Bahasa Indonesia.